Showing posts with label Get FREE SEO E-Book From Google. Show all posts
Showing posts with label Get FREE SEO E-Book From Google. Show all posts

Tuesday, 12 November 2013

SEO Keyword Research Tools -20 Free Keyword Research Tools

SEO Keyword Research Tools -20 Free Keyword Research Tools

title-free-keyword-research-tools

Hello

Before you write any good article or optimize website, you have to know how and why you have to select right keywords. SEO is very easy to overuse and do even worse, if you for example start to do keyword stuffing or repeating the same words over and over again without good thought. For regular content like blogs, people always like to argue about what you need to put in the first place – SEO or your readers. I am thinking you must do both – using simple but consistent and smart SEO and try to write as compelling article as possible to your readers.

1.Google search based keyword tool

The Search-based Keyword Tool provides keyword ideas:
  • Based on actual Google search queries;
  • Matched to specific pages of your website with your ad and search share;
  • New to your Adwords account (typically excluding keywords matching those already in your account).
I thought it will be better to add official product introduction, than explaining what this tool does with my words to give you good overview.

google-sktool-free-helpful-keyword-research-tool

2.Google AdWords: Keyword Tool

Use the Keyword Tool to get new keyword ideas. Select an option below to enter a few descriptive words or phrases, or type in your website’s URL. This tool gives you approximate keyword search volume statistics for Google search network and because of Google growing and dominating search network, you really can get pretty precise results.
google-adwords-free-helpful-keyword-research-tool

3.Google Insights for Search

Google Insights is a powerful tool that offers features not available on most other free tools. For seasonal or fluctuating niches, you can view stats by year or a specific time period. For regional niches, you can view stats by country, state or even city. The graphical reports are great for seeing trends. One of the only downsides is that they don’t show absolute search volume but instead normalized data that is shown on a scale up to 100. Also since the data is normalized the detailed stats are limited.

google-insights-for-search-free-helpful-keyword-research-tool

4. Google Trends

Use commas to compare multiple search terms – one more great product from Google allowing you to research and compare trends.
google-trends-free-helpful-keyword-research-tool

5.Free Keyword Suggestion Tool from Wordtracker

Wordtracker helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client’s business and most likely to be used as queries by search engine visitors.
Use the free keyword suggestion tool from Wordtracker to help your website rank higher in the search engines. This tool can generate up to 100 related keyword phrases and show daily searches.
If you use Internet Explorer 7, or Firefox 2 or 3, you can add the Wordtracker Keywords search to your browser.
wordtracker-free-helpful-keyword-research-tool

6.SEO Book Keyword suggestion tool

This tool is powered by Wordtracker, get comprehensive overview about different search volume statistics for Google, Yahoo!, MSN daily estimonials – export whole list to Excel *.csv file for later research!
Top Paying AdSense Keyword Lists
Also good introduction to this tool – definitely suggest you to watch this video.
seotools-free-helpful-keyword-research-tool

7.Good Keywords v3

Free and downloadable Windows software helping you to get out more of Google keyword research, worth checking out!
good-keywords-free-research-tool

8.SEMRush

What you may do there:
  • Discover competitors’ sites with common Google keywords;
  • Get list of Google keywords for any site;
  • Get list of AdWords keywords for any site;
  • Check your competitors landing-pages for SE and AdWords traffic;
  • Investigate long-tail keywords for any domain;
  • Get estimated SE and AdWords traffic for any domain;
  • See sites’ spending for AdWords;
  • Get hidden related (and low-cost) keywords to optimize your AdWords campaign;
  • Find potential advertisers for any site;
  • Find potential traffic sellers for your site.
semrush-free-helpful-keyword-research-tool

9. Free Search Term Suggestion Tool

Trellian KeywordDiscovery keyword data is compiled and collected from a number of search engines to provide a far more accurate cross section of searches performed world wide. This tool can generate maximum 100 keywords and collect search term data from over 200 search engines world wide.
free-search-term-suggestion-tool

10.KGen

KGen (Keyword Generator) is Firefox extension that allows you to see what keywords are strong on visited web pages. This plugin retrieves every words of a page and lets you know how many time they appears on her and their weight in the page (a word in the title of a page has a stronger weight than a word in a paragraph).
kgen-free-helpful-keyword-research-tool

11.Wordpot Free Keyword Tool

Try this free keyword research tool,which is quite usable, but creators limit your access trying to sell you paid version, generally you still can get pretty good overview.
wordpot-helpful-keyword-research-tool

12.NicheBot Classic

Type a keyword or keyword phrase and get the top 50 most popular keyword listings.
niche-bot-free-helpful-keyword-research-tool

Non-SEO tools, but still extremely useful:

13.Synonyms Thesaurus with Antonyms & Definitions

Synonym.com is good web resource for English synonyms, antonyms, and definitions. Type in a word and the synonym finder will come up with a list of synonyms. Check out the most popular online synonym searches to find the right word for any occasion. Use the antonym tool to find find antonyms and check out the definitions feature to read the definition.
synonyms-free-research-tool

14.Thesaurus

Thesaurus.com is produced by Dictionary.com, LLC, a leading provider of language reference products and services on the Internet.
To use the thesaurus, simply type a word in the gold search box and click the ‘Search’ button. A list of synonyms and antonyms will be returned.
thesaurus-synonyms-free-research-tool

15.Delicious

Bookmarking service, but still very useful for searching keywords. I usually find similar popular articles or websites and check which tags are used to bookmark that page. Extremely useful!
delicous-free-bookmarking-service-research-tool

16.Dictionary

Dictionary.com is a multi-source dictionary search service produced by Dictionary.com, LLC, a leading provider of language reference products and services on the Internet. Dictionary.com is hiring, please find information about career opportunities.
To use the dictionary, simply type a word in the blue search box that appears at the top of every page and then click the ‘Search’ button.
dictionary-synonyms-free-research-tool

17.Wikipedia

Everybody knows wikipedia, but did you ever think about using it to research your niche – related categories, language people in your niche are using? Useful to visit from time to time in research purpose!
wikipedia-online-library-research-tool

18.Keyword questions

People often type questions into search engines. Now you can find these questions, answer them and get some great search traffic. You’ll be targeting long tail keywords and providing content that readers want to read and link to. Also try the keyword tool the professional SEO uses. Enter a single or a short keyword to find the questions people are asking in your market.
wordtracker-keyword-questions-free-research-tools

19.Twitter Search

Keeping up with interesting news and people you care about is one dimension of Twitter, but what if you need to find out what’s happening in the world beyond your personal timeline?
There is an undeniable need to search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through our service.
twitter-search-tool-for-research

20.MetaGlossary

MetaGlossary is able to precisely extract the meanings of terms and phrases from the often frustratingly unmanageable mass of information on the web. It provides you with concise, direct explanations for terms and phrases, not just endless links to sift through in search of a comprehensive definition.
meta-glossary-research-tool

Saturday, 24 August 2013

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Wednesday, 26 September 2012

The SEO Audit

The SEO Audit


  The SEO Audit

                                 

                                           

 

The basics of SEO problem identification can be done in about 15 minutes. When completing this audit I recommend you take notes based on the action items listed in each section. This will help you later when you do a deeper dive of the website. This audit is not comprehensive (See Chapter 9 for a full annotated site audit), but it will help you quickly identify major problems so you can convince your clients that your services are worthwhile and that you should be given a chance to dig deeper. The smart ones reading this section may notice that it builds upon the ideas expressed in Chapter 2. The dumb ones reading this, will think it is Harry Potter. The latter might enjoy it more but the former will end up with better SEO skills. 

Prepare Your Browser

Before you start your audit you need to set your browser to act more like the search engine crawlers. This will help you to identify simple crawling errors. In order to do this, you will need to do the following:
Check BoxDisable cookies in your browser

Check BoxSwitch your user-agent to Googlebot

How Do I Do This and Why Is It Important?

When the search engines crawl the Internet they generally do so with a user-agent string that identifies them (Google is googlebot and Bing is msnbot) and in a way where they don't accept cookies. 
To see how to change your user-agent go to Chapter 3 (Picking the Right SEO Tools) and see user-agent switcher. Setting your user-agent to Googlebot increases your chance of seeing exactly what Google is seeing. It also helps with identifying cloaking issues (Cloaking is the practice of showing one thing to search engines and a different thing to users. This is what sarcastic Googlers call penaltybait. ) In order to do this well, a second pass of the site with your normal user-agent is required to identify difference. That said, this is not the primary goal for this quick run through of the given website.
In addition to doing this you should also disable cookies within your browser. By disabling them, you will be able to uncover crawling issues that relate to preferences you make on the page. One primary example of this is intro pages. Many websites will have you choose your primary language before you can enter their main site. (This is known as an intro page.) If you have cookies enabled and you have previously chosen your preference, the website will not show you this page again. Unfortunately, this will not happen for search engines.
This language tactic is extremely detrimental from a SEO perspective because it means that every link to the primary URL of the website will be diluted because it will need to pass through the intro page. (Remember, the search engines always see that page as they can't select a language) This is a big problem, because as we noted in Chapter 1, the primary URL (i.e. www.example.com/) is usually the most linked to page on a site. 

Homepage

Next, go to the primary URL of the site and pay particular attention to your first impression of the page. Try to be as true to your opinion as possible and don’t over think it. You should be coming from the perspective of the casual browser (This will be made easier because at this point you probably haven’t been paid any money and its a lot easier to be casual when are not locked down with the client) Follow this by doing a quick check of the very basic SEO metrics. In order to complete this step, you will need to do the following:
Check BoxNotice your first impression and the resulting feeling and trustworthiness you feel about the page

Check BoxRead the title tag and figure out how it could be improved

Check BoxSee if the URL changed (As in you were redirected from www.example.com/ to www.example.com/lame-keyword-in-URL-trick.html)

Check BoxCheck to see if the URL is canonical

How Do I Do This and Why Is It Important?

The first action item on this list helps you align yourself with potential website users. It is the basis for your entire audit and serves as a foundation for you to build on. You can look at numbers all day, but if you fail to see the website like the user, you will fail as an SEO.
The next step is to read the title tag and identify how it can be improved. This is helpful because changing title tags is both easy (A big exception to this is if your client uses a difficult Content Management System.) and has a relatively large direct impact on rankings.
Next you need to direct your attention to the URL. First of all, make sure there were not redirects that happened. This is important because adding redirects dilutes the amount of link juice that actually makes it to the links on the page.
The last action item is to run a quick check on canonical URLs. The complete list of URL formats to check for is in Chapter 2 (Relearning How You See the Web). Like checking the title tag, this is easy to check and provides a high work/benefit ratio.
Secret:
Usability experts generally agree that the old practice of cramming as much information as possible “above the fold” on content pages and homepages is no longer ideal. Placing a “call to action” in this area is certianly important but it is not necessary to place all important information there. Many tests have been done on this and the evidence overwhelmingly shows that users scroll vertically (especially when lead).



 

                                              

                                       

  

Content Pages

Now that you have analyzed the homepage and the navigational pages, it is time to audit the meat of the website, the content pages. In order to do this, you will need to complete the following:
Check BoxCheck and note the format of the Title Tags

Check BoxCheck and note the format of the Meta Description

Check BoxCheck and note the format of the URL

Check BoxCheck to see if the content is indexable

Check BoxCheck and note the format of the alt text

Check BoxRead the content as if you were the one searching for it

How Do I Do This and Why Is It Important?

The first action item is to check the title tags of the given page. This is important because it is both helpful for rankings and it makes up the anchor text used in search engine result. You don’t get link value from these links but they do act as incentives for people to visit your site.
Tip:
SEOmoz did some intensive search engine ranking factors correlation testing on the subject of title tags. The results were relatively clear. If you are trying to rank for a very competitive term, it is best to include the keyword at the beginning of the title tag. If you are competing for a less competitive term and branding can help make a difference in click through rates, it is best to put the brand name first. With regards to special characters, I prefer pipes for aesthetic value but hyphens, n-dashes, m-dashes and subtraction signs are all fine. Thus, the best practice format for title tags is one of the following:
  • Primary Keyword - Secondary Keywords | Brand
  • Brand Name | Primary Keyword and Secondary Keywords
 Similarly to the first action item, the second item has to do with a metric that is directly useful for search engines rather than people (they are only indirectly useful for people once they are displayed by search engines.) Check the meta description by viewing source or using the mozBar and make sure it is compelling and contains the relevant keywords at least twice. This inclusion of keywords is useful not for rankings but because matches get bolded in search results.
The next action item is to check the URL for best practice optimization. Just like Danny Devito, URLs should be short, relevant and easy to remember. 
The next step is to make sure the content is indexable. To ensure that it, make sure the text is not contained in an image, flash or within a frame. To make sure it is indexed, copy an entire sentence from the content block and search for it within quotes in a search engine. If it shows up, it is indexable.
If there are any images on the page (as there probably should be for users sake) you should make sure that the images have relevant alt text. After running testing on this at SEOmoz, my co-workers and I found that relevant anchor text was highly correlated to high rankings. 
Lastly and possibly most importantly, you should take the time to read the content on the page. Read it from the perspective of a user who just got to it from a search engine result. This is important because the content on the page is main purpose for the page existing. As an SEO, it can be easy to become content-blind when doing quick audits. Remember, the content is the primary reason this user came to the page. If it is not helpful, vistors will leave.

Links

Now that you have an idea of how the website is organized it is time to see what the rest of the world thinks about it. To do this, you will need to do the following:
Check BoxView the amount of total links and the amount of root domains linking to the given domain

Check BoxView the anchor text distribution of inbound links

How Do I Do This and Why Is It Important?

As you read in Chapter 1 (Understanding Search Engine Optimization), links are incredibly important in the search engine algorithms. Thus, you cannot get a complete view of a website without analyzing its links.
This first action item requires you to get two different metrics about the inbound links to the given domain. Separately, these metrics can be very misleading due to internal links. Together, they provide a fuller picture that makes accounting for internal links possible and thus more accurate. At the time of writing, the best tool to get this data is through SEOmoz’s Open Site Explorer.
The second action item requires you to analyze the relevancy side of links. This is important because it is a large part of search engine algorithms. This was discussed in Chapter 1 (Understanding Search Engine Optimization) and proves as true now as it did when you read it earlier. To get this data, I recommend using Google’s Webmaster Central.

Search Engine Inclusion

Now that you have gathered all the data you can about how the given website exists on the internet, it is time to see what the search engines have done with this information. Choose your favorite search engine (you might need to Google it) and do the following:
Check BoxSearch for the given domain to make sure it isn’t penalized

Check BoxSee roughly how many pages are indexed of the given website

Check BoxSearch three of the most competitive keywords that relate to the given domain

Check BoxChoose a random content page and search the engines for duplicate content

How Do I Do This and Why Is It Important?

As an SEO, all of your work is completely useless if the search engines don’t react to it. To a less degree this is true for webmasters as well. The above action items will help you identify how the given website is reacted to by the search engines.
The first action item is simple to do but can have dire affects. Simply go to a search engine and search for the exact URL of the homepage of your domain. Assuming it is not brand new, it should appear as the first result. If it doesn’t and it is an established site, it means it has major issues and was probably thrown out of the search engine indices. If this is the case, you need to identify this clearly and as early as possible.
The second action item is also very easy to do. Go to any of the major search engines and use the site command (as defined in Chapter 3) to find roughly all of the pages of a domain that are indexed in the engine. For example, this may look like site:www.example.com. This is important because the difference between the number that gets returned and the number of pages that actually exist on a site says a lot about how healthy a domain is in a search engine. If there are more pages in the index than exist on the page, there is a duplicate content problem. If there are more pages on the actual site than there are in the search engine index, then there is an indexation problem. Either are bad and should be added to your notes.
The next action item is a quick exercise to see how well the given website is optimized. To get an idea of this, simply search for 3 of the most competitive terms that you think the given website would reasonably rank for. You can speed this process up by using one of the third party rank trackers that are available. (Refer back to Chapter 3)
The final action item is to do a quick search for duplicate content. This can be accomplished by going to a random indexed content page on the given website and search for either the title tag (in quotes) or the first sentence of the content page (also in quotes). If there is more than one result from the given domain, then it has duplicate content problems. This is bad because it is forcing the website to compete against itself for rankings. In doing so, it forces the search engine to decide which page is more valuable. This decision making process is something that is best avoided because it is difficult to predict the outcome.
Thanks For Reading   

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